Stories & Articles

Don’t Trust Companies Who Put Customers First

Our founder shares his thoughts on companies who put customers first and employees second.

3 Easy Ways to Give Better Feedback, According to a CEO

Understanding how to communicate your value is the key to not only commanding higher fees but also attracting better clients and creating more sustainable business relationships.

How I’m Learning to Embrace Loneliness

Our founder reveals why a healthy dose of solitude isn’t necessarily a bad thing.

One Mistake Too Many Leaders Make in Meetings

When meetings feel stuck, it’s natural to want to “call on” participants to speak up. Here an Optimist Instructor explains why that can ultimately backfire.

Why We Need Each Other

Our founder Simon Sinek shares his thoughts on trying to go it alone.

5 Freelance Strategies to Boost Your Earnings and Impact

Understanding how to communicate your value is the key to not only commanding higher fees but also attracting better clients and creating more sustainable business relationships.

Hands-On or Hands-Off: Which Leadership Style Is Better?

Our founder Simon Sinek dives into the data for answers.

How Good Businesses Balance Employee Autonomy with Top-Down Control

After all, nothing is as soul crushing at work as when we take initiative and we’re shot down with words: “That’s not how we do things here.”

One Overlooked Way to Be a Better Leader, According to a Neurologist

Leadership requires more than just skill, vision, and stellar communication. In the continuous quest to become better leaders, there’s one fundamental piece of advice that often gets overlooked…

4 Ways to Be a Better Remote Communicator

Mastering effective communication through platforms like Zoom is crucial. Here are four pivotal ways you can become a better communicator, backed by neuroscience and practical advice from Elisabeth’s expertise.