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Start with WHY

Start with Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way—and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Find it here:

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.

-Simon Sinek

Why I Wrote This

Start with WHY was born out of pain. I lost my passion for my work…which was disconcerting, to say the least. I didn’t want to go to work any more. I no longer found joy in the thing I had been doing for years. Learning about starting with WHY changed all that. This simple idea completely transformed my life and my career in ways I could not imagine. I knew I had to share it with as many people as I could, and talk about it with whomever would listen.

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Curiosity is essential
                   for progress.

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A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.