Start with Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way—and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Start with WHY was born out of pain. I lost my passion for my work…which was disconcerting, to say the least. I didn’t want to go to work any more. I no longer found joy in the thing I had been doing for years. Learning about starting with WHY changed all that. This simple idea completely transformed my life and my career in ways I could not imagine. I knew I had to share it with as many people as I could, and talk about it with whomever would listen.
Start with WHY is Simon’s first and most popular book, having earned a spot on the New York Times and Wall Street Journal bestseller lists. In this book, Simon shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way—and it’s the opposite of what everyone else does. Simon calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired.
And it all starts with WHY.
Start with WHY is Simon’s first and most popular book, having earned a spot on the New York Times and Wall Street Journal bestseller lists. In this book, Simon shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way—and it’s the opposite of what everyone else does. Simon calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired.
And it all starts with WHY.
Join Simon’s Master Trainers and other students to draft your WHY statement.
Get in touch with our Experiences Team to kickstart your team’s WHY journey.
Bring your team together for a private session of our popular online class.
Start with WHY was born out of pain. Simon lost his passion for his work…which was disconcerting, to say the least. He didn’t want to go to work any more. He no longer found joy in the thing he had been doing for years. Learning about starting with WHY changed all that. This simple idea completely transformed his life and his career in ways Simon could not imagine. He knew he had to share it with as many people as he could, and talk about it with whomever would listen.
Start with WHY was written for anyone looking for a deeper sense of purpose in their work. Whether you are marketing, retail, anything between, or anything beyond, we all have a WHY that gives our lives meaning and fulfillment.
For teams of 20+ contact us
Unleash Your Infinite Mindset
Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198 $838.60.
For teams of 20+ contact us
The Art of Creating Fiercely Loyal Customers
Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198 $838.60.
We fully agree, so we like to reward curiosity.
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A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.
Let us all be a Spark of Optimism.
