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Simon Sinek's Optimism Company
What are you looking for?

We hope you enjoyed getting inspired with Simon.

We now want to invite you to take that inspiration and inspire your teams.

Simon founded The Optimism Company to help teach human skills to leaders and organizations. We help teach human skills to help build great leaders, create trusted cultures and help teams manage their mental fitness. 

EXCLUSIVE OFFER

We would like to extend this exclusive offer to California Leads Conference participants to access online leadership programs from The Optimism Company.

Get 30% off all digital products*

USE CODE AT CHECKOUT:

CALHR

Offer valid between December 6, 2023 – March 1 2024. See online courses listed below.

Our Digital Products

Take a look at our range of digital courses and products.
The Optimism Library

Starts at $29.99 per person

Give your team access to the best of our classroom anytime and anywhere.
Unleash Your Infinite Mindset

Starts at $999 per team

How one small shift can have an outsized impact on your team and your business.
The Art of Presenting

Starts at $250 per person

Simon shares his techniques to level up your team’s presenting skills.
The Art of Creating Fiercely Loyal Customers

Starts at $999 per team

How Unreasonable Hospitality can energize your team and revolutionize your business.
Find Your WHY

Starts at $250 per person

With Simon as your guide, your team will discover their true purpose and fulfillment.
The Optimism Library

Starts at $29.99 per person

Give your team access to the best of our classroom anytime and anywhere.

Unleash Your Infinite Mindset

Starts at $999 per team

How one small shift can have an outsized impact on your team and your business.

The Art of Presenting

Starts at $250 per person

Simon shares his techniques to level up your team’s presenting skills.

The Art of Creating Fiercely Loyal Customers

Starts at $999 per team

How Unreasonable Hospitality can energize your team and revolutionize your business.

Find Your WHY

Starts at $250 per person

With Simon as your guide, your team will discover their true purpose and fulfillment.

Contact Us

If you would like to speak with a member of our team to answer any questions or to help you plan out your learning and development for 2024, please fill out our contact form and we will be in touch shortly.

A member of our support team will be in touch within 1 business day.

Contact Us

*Discount code available to use on online programs including: The Optimism Library, Find Your Why Course, Art of Presenting Course and the new Team Building Programs: Unleash Your Infinite Mindset and The Art of Creating Fiercely Loyal Customers.    Live Classes, Workshops and Keynotes, Coaching are not included in the offer.  This offer cannot be combined with any other sale or offer. 

Certified WHY Coach Program Framework

Learn the exact process Simon Sinek uses to help people discover their WHY and guide them to inspire others.

What You’ll Learn

By the end of the program, you’ll be able to:

  • Explain The Golden Circle and its components — WHY, HOWs, and WHATs
  • Guide someone through a WHY Discovery process that leads to a resonant WHY statement and actionable HOWs
  • Help people use their Golden Circle to make better decisions and create positive change in their careers and lives

You’ll also develop essential human skills you can use every day:

  • Building trust
  • Listening to understand
  • Asking better questions
  • Handling emotional conversations with care

How You’ll Learn

The program includes four structured units combining independent learning, live training, and practice:

Day 1 – The Foundation

  • Get to know The Golden Circle 
  • Find out what it means to bring a Golden Circle to life
  • Learn what a WHY Discovery is, how it works, and what the benefits are

Day 2 – The Human Skills

  • Hone the human skills to guide someone through a WHY Discovery:
    • Creating psychological safety
    • Asking effective questions
    • Engaging in active listening

Day 3 – The Process in Practice

  • Learn notetaking strategies that will help you facilitate a WHY Discovery session
  • Develop the analytic and collaborative skills you need to help someone identify and articulate their WHY and HOWs

Day 4 – The Golden Circle in Action

  • Apply everything you’ve learned to facilitate a full WHY Discovery
  • Learn how to wrap up a session
  • Prepare for your next steps to becoming a Certified WHY Coach

Program Details

Format: 4 live classes + independent learning + group practice

Duration: ~ 8-10  hours per unit (including independent learning and live classes) plus ~5 hours to complete the final exam

Certification Requirements:

  • Complete independent work
  • Attend and participate in all live sessions 
  • Pass a final exam and performance assessment

Your Support Team

  • Regular updates and reminders
  • Opportunities to ask questions
  • Personalized feedback from master trainers
  • Ongoing support through your final evaluation

Program and Participation Terms and Conditions

Our mission is to create a supportive learning environment where we grow together to help others. By joining, you agree to show up in service to one another.

Professional Expectations

  • Attend and participate in ALL live classes in their entirety.
  • Complete ALL assigned online coursework.
  • Must be fluent in English.
  • Show up to live classes, community spaces, and group work with respect, kindness, and gratitude.
  • Support your fellow participants with a service mindset.
  • Keep all personal stories shared during the WHY Discovery process confidential.
  • Approach the WHY Discovery journey with empathy, integrity, and care for those you serve.

Participant Cancellation and Transfer Policy

  • Cancel up to 10 days before your cohort start date: Full refund.
  • Cancel less than 10 days before: We’re unable to offer a refund at this stage.
  • Transfer up to 7 days before: You may transfer your spot to another participant for a $200 (USD) fee.

Recording and Photography

  • Participants may not record or screenshot sessions.
  • The Company will record sessions and make them available internally for 30 days.
  • By joining, you understand you may appear on screen and agree that recordings and photos may be used by the Company for program or marketing purposes.

If you prefer not to be included, please contact the team before the first session at [email protected].

Unleash Your Infinite Mindset

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Contact Sales

Teams of up to 20

Purchase: $999

Unleash Your Infinite Mindset

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

Add to Cart
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The Art of Creating Fiercely Loyal Customers

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Contact Sales

Teams of up to 20

Purchase: $999

The Art of Creating Fiercely Loyal Customers

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

Add to Cart
More Details
Curiosity is essential
                for progress.
SimonSignature

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.