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Refine Your WHY

with our Optimist Instructors

About This Class

The second part of your WHY journey

After you’ve attended Start with WHY, the second step is to clarify and fine-tune your WHY statement, ensuring clarity and authenticity in your message. This class will equip you with practical tools and strategies to integrate your purpose into your daily life and work. You’ll uncover your intrinsic motivations and explore how aligning with your WHY leads to fulfillment and success.

Through engaging exercises, insightful discussions, and real-world examples, you’ll work on intentionally refining your purpose. This will prepare you to take meaningful action aligned with your WHY.

Join us on this empowering journey as we unlock your true potential.

Together we will:

  • Connect in small groups to share and refine how you’ll bring your WHY to life.
  • Unpack helpful tips and examples of what makes a great WHY statement.
  • Gain further clarity of your HOWs and consistency of your WHATs.
  • Map out actionable ways to apply your WHY in your work, life, and relationships.

Ratings

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FAQs

Pretty great actually—thanks so much for asking! We hope you’re having a great day as well.

All class times are listed in US Eastern Standard Time. We are working to add more time slots that are time-zone friendly globally.

While we wish we could clone Simon, science just isn’t quite there yet. That is why we’ve trained our Optimist Instructors to teach our classes. However, our two on-demand courses are taught by Simon – check out Find Your WHY and The Art of Presenting!

All sales are final for our live online classes, but we’re happy to help you get rescheduled if you aren’t able to make it!

Yes! When you register, you buy a ticket for each person—so one ticket means one person is attending.

When it’s time for class, you can log in here and click on your class under My Live Online Classes. You should receive reminder emails the day before class and again two hours before. Please check your spam folder if you don’t see those reminders in your inbox. We can’t wait to have you join us!

Don’t worry, we’ve got you!

1. Head here to reset your password

2. Enter your email address (the one you used at checkout)

3. Check your email inbox for further instructions

We are always looking to add more class options to accommodate our global audience. We hope to have some great options for you soon. In the meantime, Simon’s books have been translated into multiple languages and can be ordered online.

We totally understand that schedules can change at the last minute. An unedited recording is available for 48 hours after class ends for all classes except for our WHY series.

Yes, we have team options! We love that you are looking to take care of those around you. Your team can join a public class, and you’ll receive a team discount at checkout when you register 10+ team members.  

If you want a private class just for your team, on a date and time that works for you, then visit our private class page and our team will be excited to help you. 

 Our team is more than happy to assist you; just contact us here and we’ll get back to you ASAP.

Will-Guidara-2

The Art of Creating Fiercely Loyal Customers

For Larger And Multiple Teams

For teams larger than 10, reach out for tailored options

For Teams Of Up To 10

Select number of participants:

Buy this course together with Unleash Your Infinite Mindset  SAVING $349
simon-sinek-2

Unleash Your Infinite Mindset

For Larger And Multiple Teams

For teams larger than 10, reach out for tailored options

For Teams Of Up To 10

Select number of participants:

Buy this course together with The Art of Creating Fiercely Loyal Customers  SAVING $349
Curiosity is essential
                for progress.
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We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.