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The Golden Circle for Organizations

with one of our Optimist Instructors

About This Class

Mix and match our 25-minute classes to save 15%*

Want to make a change in your workplace and grow together? Well, we want to help! This course is great for teams looking to advance their company’s journey for purpose and value-driven action.

Why do some organizations inspire greater loyalty and engagement from their customers and employees? How are the Apples of the world able to maintain a consistent and inspiring vision year after year?

It turns out that all great organizations think, act, and communicate in the same way…and it just so happens to be the exact opposite approach most of us take.

Every single organization on the planet functions on three levels: WHAT they produce, HOW they do it, and WHY they do it. What differentiates the great organizations from the average ones is how they understand and communicate their WHYs, HOWs, and WHATs.

This is the Golden Circle.

*Add any three 25-minute classes to your cart and the 15% discount will automatically be applied at checkout.

Key Takeaways

  • Learn the importance of having a company Golden Circle
  • Determine how to distinguish between your company’s WHAT’s, HOW’s, and WHY’s
  • Develop a new tool of communication.

More Info

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FAQs

Pretty great actually—thanks so much for asking! We hope you’re having a great day as well.

All class times are listed in US Eastern Standard Time. We are working to add more time slots that are time-zone friendly globally.

While we wish we could clone Simon, science just isn’t quite there yet. That is why we’ve trained our Optimist Instructors to teach our classes. However, our two on-demand courses are taught by Simon – check out Find Your WHY and The Art of Presenting!

All sales are final for our live online classes, but we’re happy to help you get rescheduled if you aren’t able to make it!

Yes! When you register, you buy a ticket for each person—so one ticket means one person is attending.

When it’s time for class, you can log in here and click on your class under My Live Online Classes. You should receive reminder emails the day before class and again two hours before. Please check your spam folder if you don’t see those reminders in your inbox. We can’t wait to have you join us!

Don’t worry, we’ve got you!

1. Head here to reset your password

2. Enter your email address (the one you used at checkout)

3. Check your email inbox for further instructions

We are always looking to add more class options to accommodate our global audience. We hope to have some great options for you soon. In the meantime, Simon’s books have been translated into multiple languages and can be ordered online.

We totally understand that schedules can change at the last minute. An unedited recording is available for 48 hours after class ends for all classes except for our WHY series.

Yes, we have team options! We love that you are looking to take care of those around you. Your team can join a public class, and you’ll receive a team discount at checkout when you register 10+ team members.  

If you want a private class just for your team, on a date and time that works for you, then visit our private class page and our team will be excited to help you. 

 Our team is more than happy to assist you; just contact us here and we’ll get back to you ASAP.

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The Art of Creating Fiercely Loyal Customers

For Teams Of Up To 10

Select number of participants:

Buy this course together with Unleash Your Infinite Mindset  Total Cost: $649

For Larger And Multiple Teams

For teams larger than 10, reach out for tailored options

simon-sinek-2

Unleash Your Infinite Mindset

For Teams Of Up To 10

Select number of participants:

Buy this course together with The Art of Creating Fiercely Loyal Customers  Total Cost: $649

For Larger And Multiple Teams

For teams larger than 10, reach out for tailored options

Curiosity is essential
                for progress.
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We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.