Build Your Personal Brand

With brand strategist and graduate school professor, Sasha Strauss

Building your personal brand online has never been so important. Engaging with digital audiences, mastering social media and growing your online presence is crucial during a time when we cannot meet face to face. It might even be critical to getting the world out of this crisis. Deep human interaction will be the crucial factor that fixes the broken alliances worldwide.

This class will teach you how to show up with intention and clarity despite being restricted by remote working, social distancing and lockdowns. This session, which was entirely created during the Covid 19 pandemic, will help you grow your personal brand and maximize your potential during these uncertain times.

In this class you will:

  • Understand how different personal identity is in 2020 and how to shape yours
  • Rethink human relationships for the way we connect now
  • Build a brand that reflects your values and makes you stand out from your competition
  • Determine what kind of leader you want to be and learn how your personal brand can communicate this
  • Master social media in order to grow your digital audience
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Description

With brand strategist and graduate school professor, Sasha Strauss

What is Build Your Personal Brand?

Building your personal brand online is a requirement no matter what your career path. How do you gain a customer or potential employers' attention when you are unlikely to ever meet in person? How do you stand out from the crowd and gain repeat business?

Engaging your audiences digitally- whether that means mastering social media or working with remote teams- requires new personal branding efforts that all organizational leaders must employ.

And, let's face it… doing this personal brand work might be critical to getting the world up and out of this crisis. How? Deep human interaction will be the factor that will fix what is broken worldwide. So who are you in the story of now? And how do you want the world to see you in the future?

This class will teach you how to show up with intention and clarity despite Covid restrictions. Created during the pandemic, this class will help you grow your personal brand and maximize your potential during these uncertain times.

In this class you will:

  • Understand how different personal identity is in 2021, and how to shape yours
  • Rethink human relationships to suit the way we connect now
  • Build a brand that reflects your values and makes you stand out from your competition
  • Determine what kind of leader you want to be and learn how your personal brand can communicate this clearly to all who will hear you

 

 

 

Sasha Strauss is the CEO/founder of the brand consulting firm, Innovation Protocol and a graduate professor. Sasha and his team advise organizations like PayPal, LEGO, Google and Disney, and he concurrently teaches brand strategy at USC, UCLA and UC Irvine graduate business schools.

Before you go

  • This class will be hosted on Zoom and include breakout rooms where you will be interacting with other participants.
  • There will be an optional 15 mins Q and A at the end of the class.
  • Your individual link will be emailed to you after you register.
  • Missed a bit? Don’t worry - an unedited recording of the class will be made available for 48 hours so you can rewatch in your own time.
  • Due to limited seating in each class, all ticket purchases are final.