With Author of The Innovation Stack, Co-Founder of Square, Entrepreneur Jim McKelvey

We are socially conditioned to conform. Staying within a group and not challenging the status quo is what kept our ancient ancestors alive. However this conformity can lead us to spending most of our life doing the same, safe, predictable things. How do you go about doing or creating something entirely new? This class will help you understand what real innovation is, how to implement it and what it feels like when it is a success. Join us to see how all the rules change when there are no rules. 

In this class you will:

  • Get comfortable with the uncertainty you need to embrace change and progress
  • Understand why most businesses fail to innovate
  • Recognize when innovation is the only option
  • Realize when it is best to copy other people’s work and when it is best to do something entirely unique
  • Learn to spot world-changing companies when they are still small and identify the innovation that sets them apart


Jim McKelvey is a serial entrepreneur, inventor, philanthropist, artist, and author of The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time. He is the cofounder of the payments company Square, and served as the chairman of its board until 2010, and still serves on the Board of Directors. In 2011, his iconic card reader design was inducted into the Museum of Modern Art. He is also a Deputy Chair of the St. Louis Federal Reserve.



Before you go

  • This class will be hosted on Zoom and include breakout rooms where you will be interacting with other participants.
  • There will be an optional 15 mins Q and A at the end of the class.  
  • Your individual link will be emailed to you after you register. 
  • Missed a bit? Don’t worry – an unedited recording of the class will be made available for 48 hours so you can rewatch in your own time.
  • Due to limited seating in each class, all ticket purchases are final.


Curiosity is essential
                   for progress.

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.