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Simon Sinek's Optimism Company
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Simon Sinek's TED Talks​

Simon’s TED Talks have reached over 100 million people around the world. His first TED Talk on the concept of The Golden Circle launched an international movement to encourage people to start with WHY and feel more inspired, safe, and fulfilled.

His ideas have shaped an entirely new era of leadership that has been implemented by Fortune 500 companies, self-starters, and everyone in between. Simon’s thoughts on what it means to be a true leader, and the importance of understanding the WHY behind what we do inspired him to write his first book, Start with WHY, which expanded on his concept of The Golden Circle and dove deeper into why purpose is paramount. Start with WHY became a NYT and WSJ bestseller, having sold over 1 million copies in over 50 languages.

Simon’s TED Talks have reached over 100 million people around the world. His first TED Talk on the concept of The Golden Circle launched an international movement to encourage people to start with WHY and feel more inspired, safe, and fulfilled.

His ideas have shaped an entirely new era of leadership that has been implemented by Fortune 500 companies, self-starters, and everyone in between. Simon’s thoughts on what it means to be a true leader,  and the importance of understanding the WHY behind what we do inspired him to write his first book, Start with WHY, which expanded on his concept of The Golden Circle and dove deeper into why purpose is paramount. Start with WHY became a NYT and WSJ bestseller, having sold over 1 million copies in over 50 languages.

How great leaders inspire action, 2009

Simon gave his first TED Talk in 2009 at the TEDxPugetSound event in Seattle. His talk “How Great Leaders Inspire Action” has since been viewed over 60 million times on the TED website. This was the talk that rose to become the third most watched on TED.com. In this talk, Simon shares his concept of The Golden Circle, which is the idea that both successful leaders and organizations start with WHY they do what they do, rather than what they do or how they do it.

Interested in bringing The Golden Circle to your team?

Contact our Experiences Team to book an unforgettable in-person or virtual event with one of Simon’s Master Trainers.

Why good leaders make you feel safe, 2014

In 2014, Simon delivered his second talk, called “Why Good Leaders Make You Feel Safe.” In this talk, Simon addressed what it means to be a leader who cares for those they are leading. He explains that to create a thriving work environment, leaders have to establish psychological safety, create a trusting work culture, and must be willing to put others in front of themselves. This talk has been viewed over 18 million times and inspired Simon to write his second book, Leaders Eat Last.

Interested in inspiring exceptional leadership within your company?

Contact our Experiences Team to book an unforgettable in-person or virtual event with one of Simon’s Master Trainers.

How to discover your WHY in difficult times, 2021

In 2021, Simon delivered a virtual talk that has had over 2 million views and is a direct response to looking at the concept of WHY through the lens of the COVID-19 pandemic. In this talk, Simon explores the ramifications that the pandemic has had on our sense of purpose. He touches on the need for psychological safety, why we need to keep connections with others strong, and the importance of keeping in touch with not only our own mental health, but the mental health of those we care about.

Want to bring this message of care and purpose to your team?

Contact our Experiences Team to book an unforgettable in-person or virtual event with one of Simon’s Master Trainers.
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Unleash Your Infinite Mindset

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Unleash Your Infinite Mindset

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The Art of Creating Fiercely Loyal Customers

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

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For teams of 20+ contact us

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Purchase: $999

The Art of Creating Fiercely Loyal Customers

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

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Curiosity is essential
                for progress.
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We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.