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Certified WHY Coach Program Framework

Learn the exact process Simon Sinek uses to help people discover their WHY and guide them to inspire others.

What You’ll Learn

By the end of the program, you’ll be able to:

• Explain The Golden Circle and its components — WHY, HOWs, and WHATs
• Guide someone through a WHY Discovery process that leads to a resonant WHY statement and actionable HOWs
• Help people use their Golden Circle to make better decisions and create positive change in their careers and lives

You’ll also develop essential human skills you can use every day:

• Building trust
• Listening to understand
• Asking better questions
• Handling emotional conversations with care

How You’ll Learn

The program includes four structured units combining independent learning, live training, and practice:

Day 1 – The Foundation

• Get to know The Golden Circle 
• Find out what it means to bring a Golden Circle to life
• Learn what a WHY Discovery is, how it works, and what the benefits are

Day 2 – The Human Skills

• Hone the human skills to guide someone through a WHY Discovery:
  • Creating psychological safety
  • Asking effective questions
  • Engaging in active listening

Day 3 – The Process in Practice

• Learn notetaking strategies that will help you facilitate a WHY Discovery session
• Develop the analytic and collaborative skills you need to help someone identify and articulate their WHY and HOWs

Day 4 – The Golden Circle in Action

• Apply everything you’ve learned to facilitate a full WHY Discovery
• Learn how to wrap up a session
• Prepare for your next steps to becoming a Certified WHY Coach

Program Details

Format: 4 live classes + independent learning + group practice

Duration: ~ 8-10  hours per unit (including independent learning and live classes) plus ~5 hours to complete the final exam

Certification Requirements:

• Complete independent work
• Attend and participate in all live sessions 
• Pass a final exam and performance assessment

Your Support Team

• Regular updates and reminders
• Opportunities to ask questions
• Personalized feedback from master trainers
• Ongoing support through your final evaluation