Stories & Articles

You Found Your WHY. Now What? The Practical Guide to Putting Purpose Into Action

Learn how to turn purpose into action with Simon Sinek’s advice on using your WHY as a decision filter, leadership tool, and daily compass.

15 Amazing Side Effects of Knowing Your WHY

Science shows that finding your purpose does more than just inspire you. It rewires how you live, lead, and connect.

Business toy figurine surrounded by glowing lights

Saying This One Sentence Will Make You a Better Leader

Want to be a leader who makes their team feel seen and valued? Use this phrase often and honestly.

The Day I Learned the Difference Between Being Important and Being a Leader

A story about a ceramic cup, and why real leadership isn’t about the perks, but about how you serve when they’re gone.

5 Things Managers Do That Leaders Never Would, According to Simon

Simon reveals the subtle but powerful ways leaders set themselves apart from managers—and why those choices matter most in times of crisis.

toy leader on blocks speaking to a crowd

One Simple and Effective Leadership Skill Nobody Teaches

Picture walking into a project kickoff meeting where everyone is polite, slightly guarded, and waiting for someone else to break the ice. Or imagine starting a new role where your […]

6 Shocking Stats That Prove Middle Managers Are in Crisis

Why the people holding companies together feel unsupported, overworked, and ready to leave.

The Leadership Trick That Takes 3 Minutes and Changes Everything

Leadership researcher Zach Mercurio, Ph.D., reveals why remembering even the smallest details about your team beats trust falls every time.

Manager with a notebook on a factory floor

Would You Still Lead If No One Ever Knew Your Name?

There’s a story I love to tell about leadership, but it doesn’t start with a CEO or a general. It starts with someone you’ve probably never heard of—the person who […]

Toy figures, the one to the left is a leader, the rest the team

The 3 Skills 57% of Middle Managers Are Desperately Missing

Our survey of 971 managers uncovered why so many feel stuck in survival mode—and the practical steps leaders can take to help them thrive.