Words may inspire, but only action creates change.
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Start With Why

Key Highlights

  1. Explore why WHAT we do becomes more powerful when we know WHY we do it.
  2. Learn how the WHY can act as a filter, giving us an alternative perspective on our organizations, careers and even our lives.
  3. See the reason human connection through trust and authenticity is vital to an organization’s success.


Any person or organization can explain what they do, some can explain how they are different or better, but very few can clearly articulate why. The WHY is not about money or profit — those are results. The WHY is the thing that inspires us and inspires those around us.

Examples like Martin Luther King, Jr. and the Wright Brothers prove that great leaders think, act, and communicate in the exact same way — and it’s the complete opposite of what everyone else does. The Golden Circle is a framework upon which organizations can be built, movements can be lead and people can be inspired. And it all starts with WHY.


Stephen Shedletzky
Heath Slawner
Matt Dunsmoor

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